People love to window shop. But if your merchandise is hidden behind a brick wall or dirty glass, it’s likely to stay a secret – no matter how good your product is.
If you’re like many people, you may choose to shop at stores based on the visible merchandise through the storefront glass. People rely on well-designed storefronts to make shopping decisions, and it’s the business owner’s opportunity to engage the customer towards making a purchase.
Storefront glass windows are typically the first thing customers see about a business, so it’s important the glass is in tip-top shape – whether you’re designing the exterior of a new building, renovating an existing building or simply replacing worn or broken glass windows and doors.
Benefits of replacing your storefront windows
Just as new commercial glass has a positive impact on your store, cracked and older windows have the exact opposite effect – they’ll keep people away. Nothing devalues your business faster than broken or unsightly storefront glass windows, which is a poor reflection on the company as a whole and its owner.
There are several benefits to choosing glass or updating your business’ glass. Keep your windows looking modern and inviting to customers with these tips from SLM Facility Solutions.
Some of the benefits of storefront glass, include:
Modernizes the storefront
Even if you own an older building, new storefront windows and glass doors will melt away the years and attract more customers.
Clean, modern windows provide free marketing – you can hang signs about special items or promotional sales. You can also display items you want to showcase and the services you provide for people to see as they walk by. Customers are more likely to enter a building if they can see the products that are offered.
Reduces energy costs
New storefront glass windows reduce energy costs. The seals around older windows deteriorate over time, causing the building’s HVAC system to work harder to maintain the correct temperature.
In the winter, you’ll keep the cold air out and the customers in! Insulated glass maintains the indoor temperature throughout the year, which can lower monthly energy bills.
Criminals obviously don’t want to be seen burglarizing a store. In most cases, storefront windows will deter them because they don’t want to be exposed to passersby. However, cracked or broken glass is more likely to attract burglars to your business because they’re easier to break into.
Many types of glass windows are also very durable and hard to break.
Let there be light! Natural light works wonders. It improves the moods of your employees and customers and helps you better advertise your merchandise. Customers want to shop in a bright and clean establishment.
Different types of storefront glass
There are several types of storefront glasses, and choosing the right one can be a difficult choice. Here are some of the most common types of glass.
Tempered glass is treated with chemicals to give it more strength and durability. Tempered glass is about four times stronger than regular glass and is safer because it breaks into smaller, less dangerous pieces.
Laminated glass is a safety glass which doesn’t shatter. It’s held together by film in the middle made up of polyvinyl butyral.
Annealed glass is a standard and more cost-effective option. This is a fine glass if safety or strength are not primary concerns. When broken, the glass breaks into larger, more jarred pieces.
Contact SLM about window replacement
Whether your storefront windows are broken or outdated, contact SLM Facility Solutions for services, including glass replacement and glass repair. Our team will help turn your storefront into the envy of the neighborhood.
Have additional store management needs? SLM partners with companies of various industries to supply services such as waste management, fire suppression systems, HVAC, plumbing, construction and exterior services like graffiti removal and lawn care.
When you are ready to see the many benefits of SLM, we are here to help!